Women's role in advertising

In the presentation on women’s role in advertising, the strategies used to convey the message that ads are influential and women are being exposed in them, are very useful and successful. Jean Kilbourne begins the advertisement by saying some alarming statistics about the amount of ads that a person will see in a n average day. This is a very strategic movie, because most audiences tend to remember the first and last thing the most when hearing a presentation. Stating this set of ad statistics allows for the audience to remember the ads when they hear them and to think about the possible effect it might be having on them.
Jean also makes sure to have a clear and organized structure to the presentation of her argument making it easy to follow and to get the main points out of her argument. She makes sure to pause right before she switches points in her argument. She also uses good diction and syntax.
Jean uses visuals to also help get her argument across. Her use of these visuals is very effective. She uses examples of ads that are proof of what she is talking about at that moment. She also uses popular ads as visuals knowing that her audience will recognize them and make them think twice about the ads they see regularly.
Another way to increase effectiveness of her argument, Jean dresses and acts the part. She dresses very conservatively and acts conservatively. She makes sure to have good eye contact and mean what she says. She is fighting for the image of strong independent women and when she presents herself to the audience, she is conveying the type of women she is trying to support.
The most memorable thing that I heard while listening to the presentation given by Jean is the amount of ads a person sees in a day and the amount of teenage girls with an eating disorder. Having statistics in the presentation definitely causes something to remember it, making them very useful. I had no idea that we see around 3000 ads a day and that 1 in every 5 girls have a legitimate eating disorder. Those numbers are incredible.
I believe that Jean’s presentation was effective. She used lots of different strategies to get her point across and it proved to be memorable and left an impression upon me. Now, that is what I call “effective!”