Puma Mongolian Shoe BBQ

The website that I chose is a puma shoes website that allows you to make your own shoe in a fashion that resembles a Mongolian barbecue restaurant. This website communicates that message digitally better than it would if it were orally given or in a presentation because of the nature of the product. The target audience is young adults and where are young adults mostly? On the web! Also, the special effects of picking your colors for your shoe and creating the design of your shoe are better shown on a website than they would be in a printed presentation.

Seeing the puma shoes on a piece of paper is way different than getting a chance to create the shoe and then purchase it online. You have the chance to interact and make your own shoe. Kids want to be in charge of their life these days, and this website allows them to be in charge of what kind of shoe they want. It is easier to get an audience’s attention when there is a possibility of them making all the decisions. If a teenager were to see a pair of shoes in a catalog, it may not catch their eye, but seeing their own creation online will hook them instantly.

If you were to take this material and change it into a print or oral presentation, you would definitely lose some of its creativeness in the process. It would take a lot of pictures and colors to change the format of the advertisements. The presenter would have to print out directions on how to make the shoe and what kinds of options a customer might have. A presenter, if giving the presentation orally, would have to give a demonstration or have some models on display. Doing this, you would lose the one of the most important aspects of the online advertisement: the interaction. The interaction of the customer creating the shoe is the most important part of selling the shoe. If the customer can’t pick what they want directly, then they may not be so inclined to spend that much money on the pair of shoes. Therefore, having the online website to sell the make your own shoes by puma is the best option.