Claims: GE cares about the environment when making new products
Reasons: so everyone should buy GE products
Warrant: It is important to take care of the environment so future generations have resources.
Backing: Americans want their children to live comfortably in the world without a lot of worries for their own children (emotional appeal). Our environment is crawling with natural resources, including many elements, that help us to live and we should be talking care of it in order to continue to live (logical appeal). Our environment was “given” to us in a way and we should be taking care of it, especially since it is rightfully ours to destroy (ethical appeal).
Evidence: The Evolution is the cleanest GE locomotive ever made.
That is what I found when looking at an advertisement of GE about their recent locomotive “upgrade.” I didn’t see any qualifiers in the argument, so if there are any, I must have missed them.
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