The picture to the left uses only one powerful image to convey an anti-war shock message. The ad uses an oil barrel spilling blood on an American flag to draw, yet disgust its viewers. The picture is very emotional and captivating because of the degree of gruesomeness it displays. It appeals pathos by using blood on the American flag next to a soldier’s helmet and gun in order to make the connection between the blood spilt and our troops. The ad also appeals to the ethical side of people, making them question whether it is really right to be at war. This ad does a very good job at attracting people and tugging at their emotions, showing that it is successfully conveying its message to most people.
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